10 Types of Email Marketing Campaigns You Should Be Sending

You made the smart decision to grow an email list. But now that you have an audience, what types of email marketing campaigns should you actually be sending to them?With the right types of email marketing campaigns, you can get users to spend more and share your offers. In some circumstances, email marketing can even be more powerful than social media.In this article, were going to take a look at ten of the most popular and engaging types of email marketing campaigns you can launch. Well show you examples, break down why they work, and give you tips to implement them. Lets get to it! Theres a lot of information to unpack in this example, but thats to be expected from a service such as Slack. Notice they hit several key points though, including:The brief Thank You! for signing up.A Call To Action (CTA).Additional information about the product and the resources available to you.Welcome emails are compelling, so it doesnt make sense to waste them with just a simple Hello. Use them to te ll subscribers all the information they might find relevant and if youre up to it, maybe consider a full welcome email series instead of a one-off.2. Product feedback messagesFeedback is key to improving any product or service. However, getting people to leave you reviews involves a lot more work than you might think. One great way to get more feedback is via email.Not only is feedback essential for product development, but it also helps your users know that their opinion matters to you, which can boost engagement. Our recommendation is to avoid overly detailed questionnaires and keep your product feedback messages more laid back (like Headspace does!).3. New feature updatesUpdates to your products or services are a great way to both keep customers happy and drum up more interest towards them. Whatever those updates involve, you should always send an email to your subscribers to let them know:New feature updates are one of the few types of email marketing campaigns where we recommen d you add as much detail as possible. That way, youll answer as many questions as possible right off the bat, and your most dedicated user base will be happy.4. Email confirmation messagesLets face it: email confirmation messages – i.e., those you get when you sign up for a new list – arent glamorous, but theyre definitely necessary. If youre anything like us, you  hate  email spam, so getting consent from your subscribers is key.With email confirmation messages, you make sure that everyone whos on your list wants to be there. As such, youll have access to more accurate metrics, and your conversion rates will remain higher.5. Holiday-related emailsHolidays, such as Christmas, are fantastic from a marketing perspective, including email. Not only do they give you a chance to send your best wishes to your subscribers, but you can also use them to drive more conversions, give important news, or just have a bit of fun.In the case of Feedly, they used their New Years ema il to announce new features. This is a fantastic idea because more users are likely to at least skim these types of messages around the holidays, which ensures greater exposure.6.   Thank you messagesWe all have a family member thats big on sending thank you notes. Not only do they show good manners, but theyre an excellent way to garner goodwill. The same applies even if theyre digital.With email marketing, though, you can send thank you messages for pretty much anything. For example, companies such as Grabyo use them to celebrate special events. Another approach would be to use these  emails as an opportunity to share freebies, much like Trello:In any case, these kinds of messages are all about the customer, so you shouldnt use them to promote products or services this time.7. Nurturing emailsA lot of people subscribe to email lists, but then never open any of your messages or use your services. Instead of taking it personally, look to reach out and see if theres anything you can do to help or otherwise improve your campaigns. This is what we call a nurturing email.This example from CloudApp is nearly perfect because it has a very personal feel – like a friend reaching out to ask if everything is okay. At the same time, they give out a free month of service, so that the user is likely to give it another shot if theyve quietly ghosted.When it comes to nurturing emails, a soft touch works best. Dont try to drive conversions aggressively. Instead, focus on what you can do to improve your users experience.8. Milestone messagesWhatever type of business youre running, there are going to be a lot of milestones along the road. Each one gives you the perfect excuse to reach out to your subscribers, talk yourself up, and thank them as well while youre at it:Milestone messages offer great opportunities to connect with your subscribers. You can talk about what your business vision is, the updates you plan for the future, how you can help your customers, and m uch more.9. NewslettersOut of all of the types of email marketing campaigns, newsletters are perhaps the most popular. For example, if you run a blog, chances are youre going to be sending a lot of newsletters covering your content:Only your most hardcore users are going to be checking out your site regularly. With newsletters, you get a chance to let everyone know about what theyre missing and get more return visitors.10. Gift emailsIf theres one thing everyone loves, its a freebie. Thats why so many websites offer you free e-books and guides to persuade you to sign up for their email lists (us included, as youll see at the end of this post!). However, if you want to spread the love, you can also send the occasional gift to your existing subscribers.A gift doesnt necessarily have to be a specific item or service. You can give subscribers discounts on future purchases, offer a freebie if they buy specific items, and more. The key with this kind of email is to lead with your offer an d explain what value it provides them, so it doesnt feel like youre hoodwinking users.Start sending these types of email marketing campaigns todayThe types of email marketing campaigns you send play a huge role in keeping your subscribers engaged. For example, welcome emails usually get amazing open rates. If you take advantage of this and get off to a strong start, those same subscribers are more likely to open subsequent emails. Finally, if youre looking for the best email marketing service to send these campaigns, we recommend Sendinblue (our review).Do you have any questions about which types of email marketing campaigns you should be sending? Lets talk about them in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Compare and Contrast Public Goods Essay Example

Compare and Contrast Public Goods Essay Example Compare and Contrast Public Goods Essay Compare and Contrast Public Goods Essay Compare and contrast public goods, private goods, common resources, and natural monopolies. A public good is a good or service which is non-excludable, and which has no rivalry. It is financed through taxation, and is available to all. Its consumption does not reduce the amount available to others, and it is available even to those who don’t pay for it. Some examples of private goods may include national defense and law enforcement. A private good is a good or service which, if consumed, may not be available to others. This makes it excludable, and it is usually financed by private firms. Private goods are almost exclusively made for profit, and there is rivalry involved in obtaining the product or service. Private goods can include clothing and food. A common resource is a good or service which provides users with tangible benefits. Like public goods, these goods are non-excludable, but they are rival. They include things that every person has a right to use, and could also include things in which people contribute to the production of. This may include items in which the public has paid for the production of through taxation. They are goods such as water and public parks. To the disadvantage of everyone, overuse of common resources may lead to destruction of that resource over time. A natural monopoly occurs when a company has a large cost advantage over other competitors in the market. Like private goods, a natural monopoly is exclusive, but has no rivalry. The government is able to regulate the natural monopolies, which ensures that people are charged a fair price. Utility companies would be considered natural monopolies. Resources http://whcbridge. com/ec7110. html investopedia. com/terms/c/common-resource. asp albany. edu/~aeco110k/day14bw/tsld021. htm http://oregonstate. edu/instruct/econ201/osman/Lec06/lec6os/tsld018. htm businessdictionary. com/definition/private-good. html businessdictionary. com/definition/public-good. html